Sticky Vision

Luke Kuepfer • Mar 21, 2018

Everyone has some type of vision or picture of the future. It may not be well defined or easily articulated, in fact, all vision is blurry at best since no one can perfectly predict the future. However, a vision of one's preferred future provides a practical guide for making plans in the present and keeps one focused on what's most important.

In an organizational context, casting vision to others is one thing, making it stick is quite another. Time pressures, stress, and the daily grind of life can easily take its toll on vision. Andy Stanley in his book, Making Vision Stick , points out that vision naturally leaks. He proposes five ways to help make vision stick.

First, he points out the importance of making it simple: "It is better to have a vision statement that is incomplete and memorable than to have one that is complete and forgettable."

Second, Andy tells us to cast vision convincingly. People need to know the reason behind it, both in terms of why and why now. He writes in his book that "what people complain about communicates their understanding of the vision."

Third, vision needs to be repeated regularly. We tend to easily forget and if our vision is important than much is at stake. So repeat your vision, then repeat it again...often!

Fourth, celebrate your wins. Take time to reflect on success and champion those who were directly or indirectly responsible. Never forget that what's praised gets repeated.

Fifth, Stanley points out that we must embrace the vision personally. Often more is caught than is taught. If you are a leader who casts vision remember that how you live it out reveals how important it really is.

Bottom line: We are easily distracted from keeping the main thing the main thing. Vision leaks. As leaders, it's our responsibility to make it stick. So cast vision, keep it simple, repeat it often, celebrate, and personally embrace it with all your heart. If your vision of the future is worth pursuing, then it's worth investing the time and energy to ensure a good probability of that future.

Download My Newest E-Book!

Contact Us

Free E-Books for Your Journey!

Contact Us

Contact Us

By Luke Kuepfer 31 Jan, 2024
When you change something radically, those on the inside will start to believe that you really care about those on the outside.
By Luke Kuepfer 25 Jan, 2024
Evaluate your cultural language and develop leaders at all ages and stages.
By Luke Kuepfer 17 Jan, 2024
Identify what is core and what is culture, and distinguish between your unchanging vision and your changing strategies and methodologies.
By Luke Kuepfer 29 Nov, 2023
Shipping out early next year!
By Luke Kuepfer 22 Nov, 2023
Are we simply a socialite club or are we mission-driven?
By Luke Kuepfer 15 Nov, 2023
We should become gardeners of the gospel rather than guards.
By Luke Kuepfer 08 Nov, 2023
We must change or upgrade our systems to stay relevant, otherwise, we may end up changing the truth.
By Luke Kuepfer 02 Nov, 2023
Every time you upgrade, you're reminding yourself of your mission—why you exist.
By Luke Kuepfer 25 Oct, 2023
What to consider in both church and business worlds to keep us aligned with our mission.
By Luke Kuepfer 19 Oct, 2023
The truth of the Gospel should never be restricted by our containers nor held captive to some preference we hold dear.
Show More
Share by: