[Warning: If you're easily offended by “Mac Fanacs” dissing PCs and Androids this post is not for you!] 

Are you delighting your customers due to their ability to endlessly customize and configure their product or service? Sometimes we think it’s all about the wide array of “amazing features!” In some cases—maybe—and then again, maybe not. The secret to a good experience is not always in the multiplicity of features on offer. In fact, too much and you might actually turn off a customer. Take Microsoft Windows—rich in features—which provides a corporate IT director with customization for all of his or her computing needs. Yet many home users prefer Apple’s Mac operating system which offers fewer features and configuration options. Simplicity and intuitive computing win the day. 

Given the abundance of options in today's complex world—sometimes overkill in terms of colors and designs to choose from—more and more people simply want dependable solutions that work without wasting their time on endless configurations and customizations. It's what delights them! (And while I risk some stone slinging from you my dear reader who prefers all things PC and Windows, let me risk even more by saying I still prefer my Apple products to PCs and Androids that offer more in terms of configuration and capabilities! I need less, not more). For me it's all about simplicity on the far side of complexity!

While on my Apple kick, let me also tell you about how a customer’s experience begins before one even turns on the device. I recently updated my iPhone and was impressed with the tab that allowed me to easily remove the outer plastic wrap. No running for a knife or sliding my fingernails around the edges looking for a place to tear open—just a simple little tab that allowed me to peal off the plastic easily and quickly.

I’ll never forget buying my first MacBook Pro at an Apple Store. The salesperson had me open the box—and that in itself was an experience! Have you ever bought an Apple product? If so, regardless of how silly it sounds, you know what I’m talking about just in terms of layout and packaging! It's delightful!

Furthermore, consider the message, “Designed by Apple in California.” It may have been assembled in China (that’s the small print!) to keep their costs down, but Apple—an American company—is firmly in charge; this is an American product. All this to delight the customer; and believe me—I've been a delighted Apple fan for years!